At home with the founder of Honest Burgers in a lochside cabin on Scotland's west coast

A lochside cabin on Scotland’s west coast offers a welcome retreat for Tom and Connie Barton, whose life in London is dominated by his sustainably minded Honest Burgers restaurants and her graphic design business
At home with the founder of Honest Burgers in a lochside cabin on Scotland's west coast
Owen Gale
A light-filled Victorian cottage in south London with a beautiful oasis of a garden
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After university, Connie moved to London in 2011 to work for design consultancy DN&co, where she remained for four years. Tom was initially reluctant to move to the capital, but it quickly became an appealing prospect after he and Philip met Dorian Waite, a hospitality adviser, who became Honest Burger’s third co-founder. The trio embarked on a mission to open a restaurant in London serving burgers made from carefully sourced British ingredients. Friends of Connie’s suggested Brixton Village indoor market – at the time an emerging location on the city’s food scene – and soon unit 12 was theirs.

With £7,500 in the bank, they set about turning the shoebox of a space into a restaurant. Connie offered strong behind-the-scenes support, not only providing reassurance to Tom but also doing all the branding and signage. ‘We were just living and breathing it,’ recalls Connie, who continues to guide the burger chain’s creative direction today. Tom’s stepfather built much of the furniture, while a stash of Ercol school chairs were bought at an auction in Somerset. ‘That bit was a terrible idea, as most of them broke – with customers on,’ Tom adds, laughing.

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Thankfully, the restaurant itself was more robust. In The Observer in 2011, its food critic Jay Rayner described Honest’s chips as the ‘edible equivalent of crystal meth’, while punters queued for two-and-a-half hours to sample their meaty patties topped with lashings of homemade onion relish. Quality, sustainably sourced ingredients were key, so every day Tom would cycle to the Ginger Pig in Marylebone to collect 35-day aged beef and bacon. Brixton was outside the butchers’ delivery area, but Tom was absolutely not going to let a 10-mile round trip carrying 22 kilos of meat on his back deter him.

Fast forward 12 years and there are now 44 Honest Burgers restaurants spread not just across the capital but also further afield in cities including Manchester, Bristol and Liverpool. ‘The best thing about opening a business when you’re 25 is that you have the arrogance of youth on your side,’ Tom admits. ‘It just snowballed, especially after we had our first big investment in 2015.’ This was also the year when Tom and Connie bought their first home together – a light-filled Victorian cottage with a wonderful garden, a short stroll from Ruskin Park in south-east London.

‘It was the only place we looked at,’ recalls Connie. ‘I fell in love with the old mulberry tree in the garden.’ Equally appealing was the fact that the house had been renovated by its previous architect owner to combine the Victorian features with a contemporary, clean-lined rear extension.

A Hudson’s Bay blanket brings colour to the bedroom.

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Connie set up Studio Connie in 2013 and counts Ben Pentreath, Cutter Brooks and Cloth House among her clients. One of her recent jobs has been the branding of Honest Farming, Tom’s new initiative to make Honest Burgers more sustainable. This has involved a complete overhaul of the supply chain, which means they now source beef from a collective of regenerative farmers, whose farming practices are equally beneficial to the environment. ‘It came about because I felt uncomfortable that we’d built a business around quality beef, but I still didn’t know enough about our supply chain,’ explains Tom.

The first farmer that Tom started working with is Ed Walters, who has a beef farm just outside Reading. ‘He is phasing out pesticides and using mob grazing to keep the cows outside for 30 to 40 per cent longer,’ says Tom. The plan is to get more farmers on board. ‘The farms have to show that they are improving year on year, whether that be through carbon sequestration, dung beetle counts, soil health or biodiversity,’ he continues. Many of Honest Burgers’ London restaurants now get their beef from these farms, and the plan is to roll it out to the rest of the Honest family by 2024. ‘It’s so easy to be virtuous about sustainability today, but I’m determined to address these issues head on,’ says Tom. We don’t doubt him one bit.

Honest Burgers: honestburgers.co.uk | Studio Connie: studioconnie.com | To see more of their London house, visit houseand garden.co.uk/gallery/tom-and-connie-barton-london-house